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Finally, a copywriter who knows how to reach your decision maker...A writing pro who has spent 10+ years marketing and selling technology in the trenches.... “Now, it’s Time to Eliminate Your Deadline Worries, Cut Your Workload, and Jumpstart Your Sales, Guaranteed!” Call for a FREE 20-minute consultation and you will see how my battle-tested proven tactics can quickly flood your firm with high caliber leads in...direct mail, online, or print advertising - Michelle Murray Dear Marketing Professional, All over businesses struggle to do more with less. And as a marketing professional, you have a hefty workload, demanding clients, and multiple deadlines. Add to that the never-ending scramble for top-notch leads, and you have a recipe for stress. Naturally, you need someone who understands...what you SAY and how you COMMUNICATE with your prospect at each stage of the sales cycle must move your prospect towards the sale! And this makes a difference because it means that your company can grow significantly - boosting your leads, sales, and quarterly earnings. Who Am I and Why Should You Listen? My name is Michelle Murray... but I'm better known as "B2B Copywriting Queen." And what sets me apart is having spent years in technology firms working in every client-facing role. That experience gives me the insight to write powerfully persuasive "technology" and "business to business" copy. You see, I've been on every rung of the ladder from gathering client requirements, developing designs, implementing solutions in the field, marketing complex technologies, and of course selling to committees. So, while some freelance writers may have held some technical position... I've played in every aspect of the game. Do I Have Experience In Your Field? Many of my well-known clients were in industries such as finance, utilities, insurance, credit bureaus, security services, pharmaceuticals, food manufacturing, plant growers, automotive manufacturers, clothing distributors, healthcare equipment providers, consumer goods, consulting, sweepstakes, and so many more. In each industry, I worked closely with clients, defining their current business structure and stream lining their processes. I examined each business sector, digging deep to uncover the root causes of problems, defining solutions, and selling committees on how to solve the issues. My solutions solved document automation, supply chain management, inventory management, manufacturing, logistics, customer orders, customer relationship management, or technology productivity issues. Life consisted of living out of suitcase, traveling throughout the United States, Canada, and Europe. My frequent flyer miles racked up to 7 digits; I didn't just work out of a cozy office. I spent long days inside large refrigerated warehouses, noisy manufacturing plants, rainy wet agriculture fields, active shipping decks, messy document storage facilities, vibrant call centers, and hiking thousands of feet below the ground in dimly lit salt mines. While at each client site, my analysis included engaging department heads and worker-bees of multiple departments identifying the hands-offs, breakdowns in communication, the bottlenecks, technical infrastructure requirements, and of course all the pains associated with growing any business. And the good news is... You Can Leverage My Experience You see, this gives me a leading edge in writing "business to business" and "technology" sales copy. I understand the pains, frustrations, and fears for each decision maker you are reaching within your target organization. I'll fill the void as your savvy business writer and zero in on the key buying criteria for each person involved in the decision process. Not only do I understand your technical solution...with my on-the-court experience, it allows me to get inside your prospect's head, delivering an irresistible message to make him respond. With each communication, your prospect is lead and triggered to buy. My expertise consists of the strong persuasive and powerfully profitable marketing strategies. You can count on me to reveal new points of leverage in your marketing. I'll show you additional tactics on how you can increase your revenues without additional expense. Work with me and here's just a taste of what you'll discover:
And that's just for starters... As a result, people who have heard about me, contact me from all over the world. They pay me well to seek my advice or to write copy for sales letters, websites, squeeze pages, postcards, direct mail campaigns, paid traffic campaigns, press releases, email marketing, trade show signage, sales brochures, advertisements, case studies, special reports, and the list goes on. And that's not all... Now, Access an Unfair Internet Advantage As a unique competitive advantage, I keep my finger on the pulse of the latest internet tactics that convert more website visitors into long-term paying customers. When it comes to the internet, using great copy without understanding internet psychology, fonts, colors, images, placement, and strategies for getting traffic, is like driving the latest Porsche without its wheels and spark plugs. On the internet, the best copy will lack response, unless you know the other supporting pieces of the puzzle. And, unfortunately, the majority of the other copywriters don't have a clue. That's the harsh reality. Because I'm one of those rare breeds who knows how to pull traffic and can orchestrate the other critical pieces. You'll see your internet project evolve into a superior sales engine ready to run into high gear. Your ordinary websites convert from a brochure to a continuous lead generating, profit-making machine - working like a charm. My tested bag-of-tricks allow me to take a distressed business and literally flood it with leads almost overnight. I'm not telling you this to; it is all simply true. Now, let's get down to brass tacks... The Hardest Skill to Find Next to Good Marketing is... Copywriting, of course! You need copy acting like a good salesman-in-print, working relentlessly 24-hours a day. Your copy must grab your prospect by the eyeballs and not let go until he's compelled to take action. Here's what I mean... Your prospect reads an irresistible advertisement that stands out like a shiny gold coin above the clutter. The words he reads ignites a burning desire. The ad drives him to your landing page to satisfy his cravings. He rewards himself with your offer and joins your e-mail list. Copywriting in the form of an email... nurtures, builds and cements the relationship. Each e-mail acts like a cohesive sales team moving your prospect through each phase of the sales funnel. Through your email campaign, you offer free webinars, brief phone consultations, and tips. With each message, your prospect qualifies himself to move further through your sales funnel and justifies reasons to take the next step. Once the prospect becomes a customer, you can keep him informed, notifying him of new upgrades and additional offers - with each new sales adding to your bottom line. There's nothing like euphoric sales people who harvest happy fat commission checks. Or happy shareholders who continue to invest because your firm's earnings move on an upward trend. Better yet: Good sales copy eliminates the waste of unnecessary plane trips, lost time, the trap of unpaid consulting, and a myriad of other costly expenses. And, the successful process for warming up the lead is repeatable, automated, and completely driven by copy. The greatest goldmine for a business is...
The obvious truth remains - if you want to increase your company's growth, profits, and earnings - you need an expert who understands how to write and communicate in a way that enhances your sales process. This is true whether your marketing projects require sales letters, web copy, video scripts, banner ads, e-mails or simple blog posts. You need writing that strengthens the perception of your unique value and benefit you bring to your prospect... and each communication needs to solidify the bond and build trust. The message you communicate at EVERY STAGE of your sales cycle determines...
And... way more than I can possibly list here! But if your copy fails to communicate at every stage... if it can't explain how you differ from your competitors...if it doesn't convey your unique benefits... or provide the proof of your value... and add captivating personality... and of course there's more... ...then you put a limit on your success, your growth, and your bottom line earnings! A failure to communicate powerfully is akin to slamming the door when opportunities knock. As you know, marketing strategy is critical. But, copywriting is the substance that powers your marketing engine. Without good copy, nothing happens. Your marketing...your sales...your growth comes to a halt. So, if you want copy that gets results like... ...my major B2B clients such as Price Waterhouse Coopers, Computer Associates, DocuCorp International (now Oracle), Sterling Software, American Software, and dozens of others ... ... Contact me now! I will work with you until you achieve high performing results, because...
Most of my clients become repeat clients... They know the strength of my copy and the power of my marketing strategies. They smile from ear to ear as their leads soar and their business expands... and I'm going to make sure yours does, too. Hire me. Put my skills to the test. See for yourself how much your business grows. Then, if you're not satisfied with my copy, just let me know within 30 days and I will completely rewrite it. The bottom line: you are going to get results. My work will do more than pay for itself. That's my promise to you. Since there is no risk, complete the form below to schedule your free marketing consultation. It will only take a few minutes. Don't Miss the Boat... Most of the time, I'm booked-up in advance. My work gets results therefore my schedule fills up fast. My no-nonsense direct form of copywriting and marketing tactics, while it generates leads almost overnight, is not for everyone. I'm very selective about who I work with. For every client I accept, I usually turn two away. You can bribe me with more money, but it won't matter. I only work on projects that I know I can create vast results! And if I don't believe in your concept, product, or your service, I'll refer you to someone else who can help you. I love what I do, but better yet, I am more inspired about you receiving high returns from my effort. Before we go any further... I must make it clear. .. the rates I charge are fair. I don't cost you money, I'll make you money many times over. Much of my work makes my clients' phone ring week after week. If you want a cheap copywriter, I can tell you where to find a few. But they'll end up costing you time, money, and lost opportunities instead of expanding your business. If I find I can't help you or achieve the results you want, I'll tell you right away. I'll never waste time. Your success is what is important. I look forward to talking to you soon. Your Marketing Partner,
Michelle Murray P.S. - Please keep in mind, our consultation is not a thinly disguised sales pitch. It's all about your business, your marketing and sales challenges. I'll discuss what we can do to create breakthrough results and defeat your challenges. Whether we work together or not, I guarantee that you'll walk away with new ideas on how to increase your response - and your bottom line. P.P.S. - My schedule fills up in advance, with only a few slots available in between now and the next three months. Ever since this economy collapsed, my clients sit back smiling as their competition bites the dust! As I said before, I'll tell you right away if I don't believe in your project, or I don't think I can jumpstart your sales. Otherwise, prepare to be the one standing tall in your market and enjoy the exciting ride!
Privacy Policy Terms & Conditions Earning Income Disclaimer Michelle Murray | 404-644-6066 | info@b2bcopywritingqueen.com All rights reserved to Savvy Sales, Inc. |
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Increase profits for online businesses: "Not only do I endorse Michelle Murray's Copywriting, I have personally hired her to work with several of my customers to help them improve their copy for their online businesses. She has helped my customers increase their bottom line in information marketing, and business to business markets. She does great work and is first class all the way! - Perry Marshall Author, Definitive Guide To Google AdWords, Definitive Guide to Writing White Papers Chicago, IL www.PerryMarshall.com |
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High-tech expertise allowed her to quickly understand and articulate our value: "Our first conversation cemented the working relationship. Michelle was knowledgeable about our industry, very generous with helpful recommendations and willing to work on a tight deadline in the midst of the holidays and other year-end projects. Her high-tech expertise allowed her to quickly understand our objectives and help us articulate our value and solutions from an insider's perspective. Michelle exceeded my expectations from beginning to end, and I look forward to working with her on other projects, as well as recommending her services to my business associates." - Virginia Livingston, President Sales Activation, Denver, CO |
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Worked above and beyond, met our deadlines, and pulled 10% response: "I had been trying to get a sales letter written for a particular product/market we are after, but without any training I was only spinning my wheels and did not have time to start learning copywriting, so I called Michelle. Michelle found out about my business, researched my industry, my competition, my market and so on, in order to apply the emotional appeal and techniques in her effective sales letter. We mailed her copy and pulled a 10% response. Michelle went far above and beyond on several occasions, offering tips, envelope teaser copy and more. And finally, she was always aware of my deadline." Les Cseh, President www.ASAPchecks.com Alexander Bay, NY |
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Good Copy not cheap: "Did you want good or cheap? Michelle Murray's good."
Mark Thurston, Owner at Discerning Image, Washington D.C. |
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Email messages that really work:
"I sent out 12 cold call emails and got 3 responses within less than 10 minutes. Your messages really work!" Betsy Cagle, Senior Recruiter Atlanta, GA |
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Messages that cause response: "I get a hundred email messages every day. There was something about her message that caused me to call." Tim Haley Vice President of Sales of Wired Storm |
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Win major accounts and opened a new office in an another country:
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"Michelle, thanks for getting DocuCorp on the map in London. I awarded her this trophy because we won two major contracts in the UK, American Express and HSBC. Her efforts writing the proposals, creating all the sales support materials, and presenting solutions made a difference!" - Amanda Santos-Trew, Former Sales Executive at DocuCorp London, England |
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Increase sales for online catalog:
"We had increase of new orders when we implemented Michelle Murray's copy for our online catalog. Her online catalog copywriting absolutely works!" Raul Hernandez President of Forever Redwood Annapolis, CA www.ForeverRedwood.com |
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Copy is on target! "Michelle you hit the nail on the head when you wrote my firm's copy. Fantastic!" Marc Kallaoun President of Premier Systems Atlanta, GA |
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Direct mail generating 27.4% new business to a cold list "Michelle Murray wrote my direct mail campaign. I mailed the letters to a cold list. The first mailing generated 27.4% response. She restored my business volume prior to the recession. I highly recommend hiring her as your copywriting and marketing consultant In addition, she got my phone to ring right away with new business with her ad campaigns. My business increased by 50%. I was also able to receive 30% increase in my profits per sale." Mark Irish Entertainment Consultant Atlanta, Georgia |
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